Whitney is a British-Nigerian Content Creator and Social Media Strategist on a mission to inspire the next generation of limitless women.
Diagnosed with ADHD and dyslexia, she’s built a life and career rooted in authenticity and fuelled by her deep desire to live life on her own terms.
Despite earning a first-class degree in forensic science, Whitney’s heart led her elsewhere - towards music, movement, and meaning. She went on to spend seven years in the music industry, including five at Resident Advisor, where she led short-form content production and travelled the world documenting electronic music culture. Today, she’s building her own business as a social media strategist and content creator, prioritising a life that balances work with travel, adventure, and quality time with loved ones.
On social, Whitney shares high-quality content spanning lifestyle, wellness, purpose, and entrepreneurship. From practical, results-driven advice on building a personal brand to a viral video series documenting her and Rory’s beautiful traditional Nigerian wedding, her unique POV is having an impact. Whether she’s escaping the city to find calm or hosting masterclasses for fellow multi-passionate creators, she empowers her audience (77% women) to live boldly and with intention, to follow their purpose and live their dream life.
Whitney has partnered with brands including Sweaty Betty, The Nue Co, ASOS x adidas, Historic Royal Palaces, and Loop, using her storytelling expertise and strategic flair to represent modern, multi-dimensional womanhood.
At the core of Whitney’s work is a powerful “why”: to live as proof that women, especially Black women, can write their own narrative, no matter the norms they’re told to conform to. She honours the legacy of her mother, who left Lagos to build a life for her family, by continuing the story of resilience and radical joy.
Now, with her traditional English wedding ahead and a growing freelance business, Whitney is building a life filled with freedom, self-love and creative potential, and helping other women do the same.
Select Projects
Loop x Whitney: Sound Protection for Life’s Best Moments
Whitney’s connection to music has shaped her life, from working at Resident Advisor to finding joy and community at festivals and events. Music even sparked her relationship with Rory, and it remains central to how they experience the world together. But for Whitney, having fun never comes at the expense of wellbeing. Her partnership with Loop Earplugs reflects this mindset, showing how sound protection can enhance life’s best moments. Whitney joined Loop on a brand trip to Buenos Aires and has since collaborated with them to showcase how Loop has elevated her experience at festivals like Kala, protecting her hearing while keeping the energy alive.
Impact
Through vibrant content, Whitney demonstrated how Loop empowers people to embrace music and adventure without compromising their health. Her content reinforced Loop’s position as an essential tool for wellness-conscious music lovers and reflected her mission to live life fully while prioritising self-care.
Watch the content here
Whitney x Sweaty Betty : The Ultimate Studio Campaign
Whitney partnered with Sweaty Betty to support the launch of their Ultimate Studio collection, designed to bring comfort and confidence to every kind of movement. As part of the campaign, Sweaty Betty spotlighted women across the wellness space, exploring what their ideal studio environment looks like and how wellness shapes their lives. Whitney was featured alongside Zehra Ibrahim, Founder of The Self Love Lab and Rose from Still Chill, to share how a safe and supportive environment around movement allows them to show up as their full selves and embrace sisterhood. To celebrate the campaign, Whitney also joined Sweaty Betty’s International Yoga Day retreat, an immersive experience focused on connection, mindfulness, and movement.
Impact
By featuring Whitney across their social channels, Sweaty Betty amplified her journey into wellness to their global community. Her involvement brought authenticity to the campaign and inspired a wider audience to embrace movement in a way that feels joyful, accessible, and rooted in self-care.
Check out the campaign on Sweaty Betty’s Instagram.