Whitney is a British-Nigerian Content Creator and Social Media Strategist on a mission to inspire the next generation of limitless women.
Diagnosed with ADHD and dyslexia, she’s built a life and career rooted in authenticity and fuelled by her deep desire to live life on her own terms.
Despite earning a first-class degree in forensic science, Whitney’s heart led her elsewhere - towards music, movement, and meaning. She went on to spend seven years in the music industry, including five at Resident Advisor, where she led short-form content production and travelled the world documenting electronic music culture. Today, she’s building her own business as a social media strategist and content creator, prioritising a life that balances work with travel, adventure, and quality time with loved ones.
On social, Whitney shares high-quality content spanning lifestyle, wellness, purpose, and entrepreneurship. From practical, results-driven advice on building a personal brand to a viral video series documenting her and Rory’s beautiful traditional Nigerian wedding, her unique POV is having an impact. Whether she’s escaping the city to find calm or hosting masterclasses for fellow multi-passionate creators, she empowers her audience (77% women) to live boldly and with intention, to follow their purpose and live their dream life.
Whitney has partnered with brands including The Nue Co, ASOS x adidas, and Loop, using her storytelling expertise and strategic flair to represent modern, multi-dimensional womanhood.
At the core of Whitney’s work is a powerful “why”: to live as proof that women, especially Black women, can write their own narrative, no matter the norms they’re told to conform to. She honours the legacy of her mother, who left Lagos to build a life for her family, by continuing the story of resilience and radical joy.
Now, with her traditional English wedding ahead and a growing freelance business, Whitney is building a life filled with freedom, self-love and creative potential, and helping other women do the same.
Select Projects
Ana da Costa Celebrates the Relaunch of Mama Da Costa XO Sauce on Delli Marketplace Just in Time for Lunar New Year
Ana recently relaunched her Mama Da Costa XO Sauce, the much-loved condiment she crafted with her mother, on Delli Marketplace. The latest edition of the sauce is bursting with rich umami flavor, perfect for dipping, drizzling, and stir-frying. Crafted from the finest ingredients, the sauce honors Ana's Macanese heritage while elevating any dish it graces.
In celebration of the relaunch, Ana shared her excitement about spending Lunar New Year in China with her family in a collab post and short interview with Delli on Instagram. She shared the delicious traditional dishes they'll be enjoying - like savory fried glutinous rice pancakes and potstickers - while inviting audiences to share their own Lunar New Year memories. The partnership showcases the XO Sauce's versatility and encourages food lovers to incorporate it into their festive meals.
Impact
The relaunch generated buzz among Ana’s community, drawing attention to the flavorful XO Sauce and its cultural significance. The post's engagement resonated with those keen to get their hands on the sauce, creating a sense of connection and excitement around its authentic Macanese flavors.
By relaunching the Mama Da Costa XO Sauce on Delli Marketplace with new branding, Ana continues to inspire others to explore the magic of her heritage and enjoy the vibrant flavors of her family’s cooking, continuing her aim to spread awareness and appreciation for Macanese cuisine.
Collab post with Delli here
Ana da Costa Celebrates Heritage and Health in Collagen : Age Young Series
Ana has established a popular content series Collagen: Age Young, where she shares collagen-rich recipes that promote health and vitality. Drawing from her Macanese heritage, Ana highlights traditional recipes passed down through generations whilst also collaborating with fellow chefs and food creators. Each episode features a special guest who cooks a dish from their own culture, showcasing diverse culinary skills and stories while honouring the beauty of food.
In this playful and educational series, Ana invites her audience to explore nutritious recipes packed with collagen and other essential vitamins and minerals. The content is designed to inspire viewers to try new dishes that nourish their skin, bones, and muscles. Ana’s distinctive visual style and collaborative spirit make the series both informative and a vibrant celebration of cultural diversity in cooking, which her audience eagerly anticipates and loves.
Impact
The Collagen: Age Young series has resonated with audiences, frequently reaching tens of thousands of viewers. Ana’s unique approach to cooking - combined with her focus on health and wellbeing - encourages her community to embrace mindful eating and explore new culinary adventures.
By showcasing recipes rich in collagen and highlighting the stories behind diverse culinary traditions, Ana continues to inspire others to celebrate their heritage and enjoy the nourishing power of food, and powers Ana's mission to promote longevity and vitality through cooking.
Watch the series here.