Teaday Blogs (Tide) is a multifaceted Artist, Illustrator, Content Creator and Video Editor.
She uses creativity to explore self-expression, mental health, and the many layers of being human.
Born in Lagos, raised in Tanzania, and now based in London, Tea began her creative journey with a blog in 2017 – a space to reflect on life and identity through candid writing. Today, her digital presence feels like a visual journal: personal and deeply relatable, shaped by her neurodivergence, emotional sensitivity, and desire to connect with others.
Tea’s content is a striking blend of surrealist illustration, lifestyle, fashion and mental health storytelling. She brings a consistent and recognisable visual style across platforms – from bold, colourful fonts and handwritten notes that feel like diary entries, to content series’ with signature intros. Each piece draws you in with curiosity and intention, inviting her audience into her world to share in her life lessons, and musings.
At the heart of Tea’s work is a desire to understand and express both internal and external realities – from navigating PMDD and anxiety to defining creativity on her own terms. Whether she’s sharing a thought-provoking mantra in her artist flogs series, reflecting on challenging emotions through illustration, or chatting candidly on TikTok, Tea manages to be open and vulnerable without ever taking herself too seriously.
Tea speaks with clarity and compassion, and her natural presence as a presenter has seen her fronting a Vox Pop series with Love Not Landfill and talking on a panel for BBC Bitesize in schools. She’s also worked with brands including adidas, Crocs, Sky TV, ohne, Lucy and Yak, and Sainsbury’s on highly creative illustrated campaigns, modelled for River Island, and brought her imaginative editing style to projects with Active Minds and M3.
Tea is building a creative ecosystem, with community and social change at its centre, regularly bringing her audience together through workshops and live events, such as her recent Tomorrow Together workshop, encouraging others to engage in a collective vision for the future through art, reflections, and conversation. She is also the founder of Re-education – an activist platform reimagining lifelong learning and making activism more accessible.
Tea’s work is real and refreshing, showing how creativity can be a powerful tool for healing, community building, and change.
Select Projects
Tea Partners With Fairtrade in a Creative Call For Fairer Choices
Fairtrade partnered with Tea to bring a creative lens to their latest awareness campaign, encouraging consumers to make everyday decisions a bit fairer, starting with their cup of tea. Tea was commissioned to design a hero-graphic logo and vibrant sticker pack that captured the message in a playful and visually compelling way.
She shared the design process in an Instagram carousel, encouraging her audience to consider how everyday purchases can have global impact. Tea was also invited to Glastonbury Festival, where she illustrated and painted a large-scale mural as part of Fairtrade’s campaign activation. The artwork highlighted the story of a tea farmer and brought attention to the importance of ethical sourcing through engaging visual storytelling.
Impact
Tea’s work brought strong visual identity and creativity to the campaign, helping Fairtrade communicate their message in a fresh and engaging way. Her illustrations were displayed on big screens at Glastonbury’s main stage and her mural engaged thousands of festivalgoers, sparking awareness and conversation around Fairtrade’s mission. Through social content and on-the-ground activation, Tea supported Fairtrade in reaching both digital and live audiences with an accessible and memorable campaign experience.
Want to see the mural? Click here.
Tea x Adobe: Championing Creative Credit in the Digital World
Tea partnered with Adobe UK to spotlight their new Content Authenticity app, a free tool helping artists protect and claim ownership of their digital work. Tea brought warmth and clarity to the campaign with a playful Reel that explains how the app enables creators to link their digital art to their name and social handles using secure Content Credentials.
Through accessible language and her signature bold visual style, Tea transformed a complex topic into a relatable message: that every piece of art deserves to find its way back to its creator.
Impact
Tea’s campaign content made the benefits of Adobe’s new tool clear and compelling to an audience of digital creators. Her storytelling helped amplify awareness around content ownership and digital safety, aligning perfectly with Adobe’s mission to support creatives and protect intellectual property in an increasingly shareable world.
Watch it here.