We progress social and environmental issues, through storytelling, conversation and connection on and offline.
About
✦ Shortlisted for the 2024
and 2025 bCreator awards.
✦ Nominated in the
2024 StartUp Awards
We are a talent agency and consultancy built for creators and brands driven by purpose and progression.
Our mission is to support and amplify the voices that matter—those who aren’t just creating content but shaping culture, breaking barriers, and sparking conversations that drive real change.
We believe social media is one of the most influential and democratic tools we have to inspire, educate, and challenge the status quo. Used well, it can shift narratives and ignite social change.
With years of experience spanning media, journalism, entertainment, and advertising, we know what resonates. We understand the people, stories, and ideas that cut through the noise—and how to position them for real impact.
We launched Creative Ally to be the partners that informed, curious and compassionate creators & brands need - guiding them with insight and care to push boundaries, challenge norms, and elevate their impact in a world hungry for authenticity and purpose.
Phie McKenzie
Founder / Strategist / Consultant
Phie is a BIMA100 creative strategist, the founder of purpose-first talent management agency Creative Ally and co-host of the Move Over Mother Theresa podcast.
Phie founded Creative Ally to ignite meaningful conversations on social issues that matter through partnerships, collaborations and offline events. Together with a purposeful roster including Rory Bradshaw, Adeche Atelier, Real Housewives of Clapton, Lydia Bolton and Tea Day, Phie is dedicated to driving progression across climate change, gender equality, representation and mental health. Just two years after its launch, Phie led Creative Ally to be shortlisted for Boutique Talent Agency of the Year at the bCreator Awards 2024 & 2025.
With roots in journalism as the ex-Editor of Notion, Phie’s 12+ year career includes leading brand strategy and communications for Moxie and Studio71. Phie later founded Creative Ally in 2022, challenging the traditional influencer narrative and proving that the creator economy can be a force for change.
As the co-host of Move Over Mother Theresa, the podcast for creators who give a sh*t, in collaboration with Drop Dead Generous, Phie is committed to mentorship and demystifying the creative industries. Phie is also the co-founder of Clwb Creative Cymru, the community event series celebrating Welsh creativity.
As a cultural consultant, thought leader and seasoned panellist, Phie can speak to topics from putting the purpose in commerce to community and brand building, reclaiming the word ‘influence’ and why purpose is power for the future of the creator economy.
Yasmin Connolly
Marketing Executive
Work with us
Looking to create campaigns that make an impact? Connect with us