Social media is the most powerful and influential tool of our lifetime.

✺ About Creative Ally

Creative Ally is a talent agency and consultancy for purpose-driven creators. It was established to support and empower creators with authentic voices who want to impact the world positively and responsibly.

We believe social media is the most powerful and influential tool in our lifetime and can help to shift mindsets, amplify voices, entertain, educate, and be a powerful catalyst for change. After years in the social and entertainment industry, we launched Creative Ally to focus on uplifting, developing and supporting Creators using social media to dismantle stereotypes, crush taboos and ignite meaningful conversations around things that matter.

We support creators in two key ways…

Managed
Talent

We manage a select number of trailblazing mission-driven social talent on our managed roster, which includes individuals passionate about social and environmental issues, including fashion and the climate, women’s advocacy, racial equality, and education around nutritional and mental health.

We offer 360* talent management, meaning we oversee all areas of our talent's careers, from strategy, partnerships, IP development, and creating exciting, talked-about brand moments on and offline.

We consider our talent our business partners and work collaboratively with them to ensure we are always making decisions that align with their mission & values.

Creator
WORKSHOPS

We know there needs to be more support and resources available for creators, especially those with an impact-focused mission. To help bridge this huge gap, we offer individual ‘consultancy’ for creators in the form of workshops. Our aim is to help creators clarify their objectives, level up their content strategy, connect with their purpose and create compelling content that moves important conversations forward.

We provide online and in-person workshops and strategy sessions to all creator-levels, managed or independent.

View our creator services page for more info.

Meet the team

PHIE MCKENZIE

FOUNDER & TALENT MANAGER

YASMIN CONNOLLY

MARKETING & TEAM ASSISTANT

OUR VALUES

We’re on a mission to transform the creator economy & influencer marketing space by bringing a new level of care, compassion and support for creators. As an impact-driven business, we are proudly guided by our values which you can explore below.

  • Due to the nature of what we do, we’re always looking to the future 🔮, learning, reflecting & innovating ✨ We follow where our curiosity leads us and always prefer the road less travelled

  • It’s the reason we do all of this, right? Connection comes through sharing, listening, learning and collaboration with others. If it doesn’t CONNECT, it’s pointless. We also know that being a creator can be a lonely, solo adventure, so we want to help connect as many creators as possible

  • Being brave and going beyond the expected. Pushing an idea to its limit can only result in a brilliant outcome. We live for the surprises

  • Standing firm in our morals and beliefs, even in the most testing circumstances. That means working with the right people & brands that want to leave the 🌍 in a better shape than when they found it