Rory Bradshaw is a yoga teacher, health & fitness enthusiast and content creator whose key mission is to improve the lives of other men, by inspiring and educating them to prioritise their health and wellbeing, without sacrificing their lifestyles.
Whether he's teaching yoga to men in prison, helping stressed CEOs find balance through his men's community, or inspiring others across his 200K+ online community, Rory aims to help as many men as possible understand how to nourish their minds and bodies properly.
Blending his expertise in yoga, running, and strength training with a passion for electronic music, mindfulness, and adventure, Rory offers a contemporary and realistic approach to wellness that resonates with many. His innovative work has attracted collaborations with leading brands such as On, Holland & Barrett, CALM, Garnier, Stanley, and Great Northern Railway, and he serves as an official On Partner.
Alongside his best friend Ant, Rory co-founded PILLA, a groundbreaking men's wellbeing community reimagining men's health. PILLA's events—rooted in movement, mindfulness, and connection—reflect Rory's holistic philosophy. Since 2023, the community has hosted hundreds of events across London, including contrast therapy, meditation, yoga classes, hikes, and immersive day retreats.
Rory's keen to broaden the definition of masculinity, and what it means to be a man in 2025. Sharing his more sensitive side, from encouraging other men to talk with one another about their feelings to sharing his skincare routine, he is creating safe spaces online and IRL where like-minded men can come together, away from toxic and stereotypical behaviours and outdated models of masculinity. His approach has been celebrated in GQ, Business Insider, Men's Health, and FAULT.
However, Rory's trajectory has been built consciously. While his online profile soars, since 2014, Rory has worked and volunteered within prison, school and community settings, to support and bring hope to marginalised young people and adults, including running a youth service for hundreds of young people at Carney's Community, between 2017-2022.
Most notably, Rory has been teaching weekly yoga in men's prisons since 2019 and currently heads a transformative programme at HMP Brixton. His unique teaching style helps incarcerated individuals develop self-understanding, break harmful patterns, and cultivate inner peace. Extending his support, all his prison students receive free access to PILLA community events, ensuring continued personal growth post-release.
In recent years, Rory has expanded his impact through short-form content on Instagram, TikTok, and YouTube. His viral videos—garnering millions of views—aim to equip men worldwide with practical tools for mental and physical wellness, connecting and inspiring global audiences to become their best selves.
Select Projects
On Running X Rory Bradshaw: Redefining Movement for Men's Wellbeing
Rory is an ambassador for On Running and has consistently championed the brand's mission by sharing regular content that highlights the joy of movement, attending brand events, and demonstrating how movement and recovery can support men's mental and physical health. This collaboration reached new heights with PILLA's first retreat, where On supported a full-day experience for 60 men, featuring sauna and plunge therapy, yoga with live sound, and community-driven movement.
Impact
The retreat received outstanding feedback, highlighting the increasing demand for spaces where men can engage in movement and mindfulness free from pressure or judgment. Rory’s retreat roundup reached over 50K views, and his content for On regularly reaches tens of thousands, further amplifying the brand’s mission of making movement feel good and accessible for all.
Watch Rory’s Retreat Recap videos here and here.
By partnering with a brand that values both performance and wellbeing, Rory continues to break down barriers in men’s wellness, proving that strength comes from balance, connection, and self-care.
Historic Royal Palaces X Rory Bradshaw: Swapping Traffic for Tranquility
In this collaboration with Historic Royal Palaces, Rory embraced the benefits of switching up environments to support your mental wellbeing. Through a beautifully shot content piece filmed at Hampton Court Palace, Rory and his wife Whitney shared the transformative impact of stepping away from the city’s chaos to reconnect with themselves and the beauty around them.
Rory’s video captured the contrast between urban overstimulation and the serenity of nature, illustrating how a simple change in surroundings can create space for restoration. Rory’s messaging encouraged his audience to seek out places of calm, spotlighting Historic Royal Palaces as the perfect setting for mindful escapes.
Impact
The campaign inspired Rory's audience to consider their own need for rest and reflection, with the content reaching an impressive 1.4 million views on TikTok. By aligning with Historic Royal Palaces, Rory extended his message beyond fitness, demonstrating how mindful environments play a crucial role in mental health and self-care.
This collaboration exemplified Rory’s commitment to prioritising rest as much as movement and making wellness feel accessible, realistic, and essential for all.