Charlie is an eco-lifestyle educator and sustainability advocate based in Manchester, with over seven years’ experience helping audiences turn environmental intent into everyday action.
With a background in marine policy and six years running a leading independent eco-shop, Charlie brings both academic rigour and real-world insight to the sustainability conversation. Her work is grounded in systems thinking, practical behaviour change, and a clear understanding of how individuals and brands can meaningfully reduce their environmental impact.
Following a volunteering trip to Nepal that exposed the scale of global waste pollution, Charlie co-founded lifebeforeplastic.co.uk with her sister - an e-commerce platform spotlighting responsible brands and championing lower-impact alternatives. Gaining 10,000 customers and over £330K worth of sales through her business, this experience laid the foundation for her transition into digital storytelling and education
Today, Charlie has built a global online community by sharing daily, actionable eco-tips alongside honest reflections from her own sustainability journey. Her content is known for being clear, relatable, and solution-focused - empowering audiences to make greener choices that are accessible, realistic, and affordable.
Through recurring formats such as Weekly ‘Eco Actions’ and her relatable ‘Normal Things’ and ‘Underconsuming’ series’, Charlie actively centres her community, celebrating collective progress while encouraging open dialogue around imperfect sustainability.
Her storytelling extends to lifestyle content, including sharing the process of planning an eco-conscious wedding - from a sustainable venue to an upcycled wedding dress and second-hand stationery, and documenting how she lives sustainably through items she’s repaired or shared with neighbours. In February 2026, Charlie launched her new channel ‘Charlie Talks Ocean', on Instagram, bringing her background in marine conservation to offer a dedicated space to educate on topics surrounding the ocean and climate change.
Charlie’s work also tackles the bigger picture. She breaks down common sustainability misconceptions, educates on global environmental issues, and highlights both organisations making genuine progress and those that must do more. This balanced approach allows her to speak credibly to both consumer action and corporate responsibility.
She has partnered with brands including Hitachi, E.ON, Back Market, Recycle Your Electricals, Smol, Fairtrade and EARTHDAY.ORG and is open to ongoing commercial and press opportunities with organisations committed to credible, impact-led sustainability.
Select Projects
Conscious Consumption for Valentine’s Day with Charlie x Fairtrade
Charlie partnered with Fairtrade UK to challenge the culture of overconsumption around Valentine’s Day. Using her platform to spotlight the 7.5K tonnes of plastic packaging generated by Valentine’s gifts in the UK, she encouraged her audience to rethink how they show care and connection.
Through educational, accessible storytelling, Charlie reframed the conversation around gifting, highlighting how small purchasing decisions can support farmers through fair pay, safer working conditions, and long-term economic security. The content also spotlighted everyday Fairtrade products as simple ways to make more conscious choices.
Impact
The content reached 18K views and over 800 engagements, sparking conversation and encouraging viewers to see spending as a powerful choice - one that can support farmers, strengthen communities, and contribute to a fairer global food system. The partnership aligned perfectly with Charlie’s mission to empower audiences with practical ways to consume more thoughtfully.
Watch the content here.
Championing Sustainable Tech with Back Market
During Earth Month 2025, Charlie partnered with Back Market to challenge the environmental and social costs of fast tech. Through two educational videos, she highlighted the scale of e-waste, the exploitation behind precious metal mining, and the global impact of constantly upgrading devices.
Charlie shared practical solutions for her audience, including repairing, trading in, and choosing refurbished tech, showing that sustainable consumption doesn’t require compromise. By illustrating the 77,000 litres of water saved by buying a refurbished smartphone, she made the shift straightforward and actionable.
Impact
The content engaged Charlie’s audience in rethinking everyday tech habits, inspiring conversations around sustainable electronics. By partnering with Back Market, she demonstrated how creators can bridge awareness and behaviour change across different sectors, using her platform to shift narratives around environmental responsibility.
Charlie Spotlights How Hitachi is Driving the Future of Sustainable Transport
Charlie partnered with Hitachi to explore their collaboration with First Bus, highlighting how they are electrifying bus fleets to tackle air pollution and reduce carbon emissions. She visited the First Bus Depot in Glasgow to see Hitachi’s innovations in action and shared how sustainable transport solutions are already making a tangible difference.
Charlie produced a Reel and a series of Instagram stories documenting her visit to the depot, where she saw firsthand how Hitachi’s electric battery and smart charging technology are helping First Bus transition to net-zero fleet emissions by 2035. Through engaging storytelling and accessible insights, Charlie educated her audience on the impact of sustainable transport and the importance of transitioning away from diesel-powered vehicles.
Impact
Charlie's content reached thousands and sparked important conversations about air pollution and climate action, whilst driving awareness about the need for more electric public transport options. By breaking down complex sustainability topics into digestible content she further encouraged her audience to get involved in solution-focused conversations, a core part of her work as an eco-advocate.
By showcasing how companies like Hitachi are actively working towards a decarbonised future, Charlie shed light on the role businesses play in driving positive change and helping her community to feel hopeful about climate innovation.
Watch the full video here.
Charlie Makes Every Wedding Detail Count with Sea Change’s Eco-Friendly Wine
Charlie partnered with eco-conscious wine company Sea Change as part of her sustainable wedding journey, sharing how she proposed to her bridesmates in a way that aligned with her values by gifting them Sea Change’s Prosecco - known for its sustainable packaging and commitment to marine conservation.
Charlie produced engaging content for Instagram highlighting Sea Change’s sustainability efforts, including their plastic-free packaging, labels made from grape waste, and charitable donations supporting marine conservation. Charlie personalised each bottle with a handwritten note tied with twine, demonstrating how small details are making her wedding more meaningful and aligning with her values.
Impact
The campaign resonated with Charlie’s eco-conscious audience, sparking conversations around sustainability in weddings and ethical gifting. Through this collaboration, Sea Change’s mission to make sustainable choices easier reached thousands of individuals who are actively seeking planet-friendly alternatives.
By integrating Sea Change’s eco-conscious wine into her bridal journey, Charlie demonstrated how thoughtful choices can make a meaningful impact, inspiring her audience to embrace sustainability in their own special moments. The collaboration emphasised Charlie’s commitment to making sustainability an achievable part of everyday life - even during major milestones like a wedding.
Watch the campaign video here.
