Charlie is an eco-lifestyle advocate and creator from Manchester, who is dedicated to making sustainability accessible and achievable to all.
Growing up in an eco household, Charlie developed an appreciation for the earth and a desire to make conscious changes each day to reduce her impact. After a volunteering trip to Nepal opened up her eyes to waste pollution, she set up an e-commerce shop with her sister to shine a light on brands doing great things for the planet.
She has since moved into social media content and grown her online platform to a community of over 60K across Instagram, TikTok and YouTube, sharing daily eco-tips and candid experiences from her sustainability journey.
Charlie adopts a down to earth content style and empowers her audience to make greener choices through highlighting inexpensive and accessible ways to protect the planet. Her ‘Weekly Eco Actions’ series celebrates what her community are doing and inspires others to get involved.
Charlie loves to travel, and in 2024 she documented her Canada road trip and her eco-actions which came with being away from home. She is also sharing the journey of planning her eco-wedding, from her sustainable venue, upcycled fabric wedding dress, and second-hand save the dates.
Charlie breaks down sustainability misconceptions, examples of greenwashing, and shines a light on both organisations that are doing great things in the space as well as those that should be doing more, ensuring that she covers how big brands can improve as well as the actions of each individual can make a positive difference.
Charlie has collaborated with brands such as Hitachi, E.On, WUKA, VARTA, Recycle Your Electricals, and Sea Change on social content and would like to continue to partner with brands who share her eco-conscious ethos.
Select Projects
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Charlie Spotlights How Hitachi is Driving the Future of Sustainable Transport
Charlie partnered with Hitachi to explore their collaboration with First Bus, highlighting how they are electrifying bus fleets to tackle air pollution and reduce carbon emissions. She visited the First Bus Depot in Glasgow to see Hitachi’s innovations in action and shared how sustainable transport solutions are already making a tangible difference.
Charlie produced a Reel and a series of Instagram stories documenting her visit to the depot, where she saw firsthand how Hitachi’s electric battery and smart charging technology are helping First Bus transition to net-zero fleet emissions by 2035. Through engaging storytelling and accessible insights, Charlie educated her audience on the impact of sustainable transport and the importance of transitioning away from diesel-powered vehicles.
Impact
Charlie's content reached thousands and sparked important conversations about air pollution and climate action, whilst driving awareness about the need for more electric public transport options. By breaking down complex sustainability topics into digestible content she further encouraged her audience to get involved in solution-focused conversations, a core part of her work as an eco-advocate.
By showcasing how companies like Hitachi are actively working towards a decarbonised future, Charlie shed light on the role businesses play in driving positive change and helping her community to feel hopeful about climate innovation.
Charlie Makes Every Wedding Detail Count with Sea Change’s Eco-Friendly Wine
Charlie partnered with eco-conscious wine company Sea Change as part of her sustainable wedding journey. She showcased how she proposed to her bridesmates in a way that aligned with her values by gifting them Sea Change’s Prosecco - known for its sustainable packaging and commitment to marine conservation.
Charlie produced engaging content for Instagram highlighting Sea Change’s sustainability efforts, including their plastic-free packaging, labels made from grape waste, and charitable donations supporting marine conservation. Charlie personalised each bottle with a handwritten note tied with twine, demonstrating how small details are making her wedding more meaningful aligning with her values.
Impact
The campaign resonated with Charlie’s eco-conscious audience, sparking conversations around sustainability in weddings and ethical gifting. Through this collaboration, Sea Change’s mission to make sustainable choices easier reached thousands of individuals who are actively seeking planet-friendly alternatives.
By integrating Sea Change’s eco-conscious wine into her bridal journey, Charlie demonstrated how thoughtful choices can make a meaningful impact, inspiring her audience to embrace sustainability in their own special moments. The collaboration emphasised Charlie’s commitment to making sustainability an achievable part of everyday life - even during major milestones like a wedding.