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LONDON’S FAVOURITE CULTURAL COMMENTATOR AND VIRAL MEME CREATOR

"Instagram meme flogger", "meme merchant", and "meme overlord' are some of the ways that the satirical, anonymous meme page the Real Housewives of Clapton was documented, more or less weekly, in British press throughout 2023. Read further and you'll also find "Meme legend", "Meta phenomenon" and "the GOAT of London meme accounts" - and that's just how journalists from ES and Stylist and describe the channel. 

Wherever you see his name mentioned, one thing is sure: the Real Housewives of Clapton is legitimately one of the most talked-about accounts out there. Since launching in January 2023, RHOC has secured a community of over 197K followers and seen an average engagement rate of 10.8% (July 2024). He has carved himself out as a razor-sharp comedic cultural commentator.

RHOC is best known for documenting and poking fun at the behaviours of East London’s Millennial elite, from their passion for expensive local wines, waterproofed sneakers and MSG-laced olives to the abandoned mid-century furniture restoration projects in daily jokes that are becoming ever closer to the bone. 

The page has become a place to giggle at our false uniqueness and to spotlight the latest fashion, culinary, or culture trends about to sweep the capital and further afield. While followers worldwide have flocked to the page in droves, so have brands who love to see their star product presented as a status symbol of the fashion-first crowd. Tinder, Deliveroo, Bumble, Vinterior, Yard Sale Pizza, Perello, Zapp and Adobe have enlisted RHOC's humour and graphic design skills for commentary around their services knowing his follower list is a who's-who of cultural figureheads (he counts Annie Mac, Ed Gamble, Bimini, Grace Campbell, Bicep and Charlie XCX as followers). 

The beauty of the page is keeping his community amused and connected, and he wisely plans collaborations that delight and surprise. From immersive menu pairings with Holborn hotspot La Cave to a curiously unconventional pop-up with Oatly featuring Perello-flavoured soft serve – RHOC's playbook is a masterclass in absurdity, irreverence, and how to create. His ability to inject fresh energy into our daily moments and stir up new talking points has won many's hearts and almost daily press attention from titles like The Evening Standard, Sunday Times, The Guardian, The Face, and Vice. And there is no sign of stopping yet. 

Real Housewives of Clapton reigns supreme in the kingdom of memes – an elusive jester (or advertising insider) having far too much fun to stop at Instagram. There's much more to come from RHOC that we haven't seen, so brace yourselves.