Bumble
X
Real Housewives Of Clapton
Project Deliverables
Event Design & Curation
Event Production
Social Content
Discover
Overview
Real Housewives of Clapton has become synonymous with Millennial London life, building a dedicated community and following for his comical take on their shared experiences. While he has claimed fans as far away as Melbourne, the beauty of the page lies in the hyper-localised themes and topics he explores that connect with his audience.
After many requests from the RHOC community to bring the fans together for an event, the Real Housewives of Clapton joined forces with Bumble for a pub quiz like no other at the favourite Clapton venue the Star by Hackney Downs.
This special event, hosted by our friend, the brilliant presenter and wine buff Hannah Crosbie - aimed to test RHOC's community on all things RHOC, from small plates to capitalism to Tabis to wine and famous snacks.
East London locals came through to flex their meme-culture knowledge and show off their Claptonite credentials, in a bid to bag themselves some iconic RHOC prizes including Perello Olives, picante sardines, Chicken Wine and some very special RHOC merch. Creative Ally worked alongside RHOC to produce this event which showed off RHOC's creativity in every aspect.
Details
Our campaign kicked off with social content on the RHOC page in typical tongue-in-cheek style, to advertise the event, driving over 300 signups to Bumble’s event page.
For the event itself, we took over the Star by Hackney Downs, transforming the much-loved venue into the pub of RHOC’s dreams and creating an IRL vision of the RHOC page. Think the Dolphin meets Phoenix Nights but with plenty of memes and comical elements.
Hannah Crosbie led the quiz with a difference, which included multiple creative rounds. There were also chances to get a bit silly, ensuring there were plenty of laughs along the way - and moments to meet and connect with other guests.
Video and still content were captured, which then were shared across the Real Housewives of Clapton’s post-event social content.
This event marked the perfect end to a HUGE year for RHOC. Here are just a few of the highlights:
✦ Growing his IG following by 100K (to over 220K)
✦ An average monthly reach of 2M+ accounts throughout year, ending on 6M+ views this month
✦ Smashing partnerships with Vinterior, Paramount+, Deliveroo, YouSwim and IRL moments with Yard Sale Pizza and Lime as well as this one with Bumble
✦ Press features in The New Yorker, Stylist and Evening Standard
Thanks to Bumble and MGEmpower for their trust in our vision for this special project.
Photos and videos C/O Corben Sharp, MGEmpower