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Lydia Bolton
Project Deliverables
Merchandise
Pop Up Event
Event Management
Campaign
Social Content
Details
Lydia Bolton: Instagram / TikTok
Lime Collection: View here
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Overview
Lydia collaborated with Lime to launch the Re-Cycle Collection, a limited-edition, cycle-friendly fashion line designed to encourage sustainable travel and conscious shopping. The collection, made entirely from second-hand clothing sourced from charity retailer TRAID and waste fabric, showcased Lydia’s signature upcycling approach while breaking down barriers to greener movement.
The collection dropped exclusively on eBay, with 100% of proceeds donated to Friends of the Earth and was on display at the ‘Re-Cycle’ pop-up event at BOXPARK.
Lydia designed a four-piece, unisex collection featuring adaptable coats, reflective hi-vis vests, on-the-go shorts, and clothing clips - each crafted for both style and practicality. The pieces were designed to be seamlessly incorporated into daily outfits or packed away after riding.
The campaign received widespread press coverage from publications including Evening Standard, Hypebae, TimeOut, Woo, The Industry Fashion, and The Glossary, highlighting fashion as a catalyst to reshape consumer behavior and advance environmental responsibility. Lydia’s campaign content on Instagram received over 5.8K interactions, sparking conversations about upcycled fashion and accessible green transport.
Through her collaboration with Lime, Lydia demonstrated how fashion and sustainability can intersect to drive meaningful change. By transforming waste textiles into fashionable and functional pieces, she highlighted the importance of upcycling while making sustainable travel more accessible and inspiring audiences to embrace a greener lifestyle.
Check out the collection here
Thanks to the team at Lime for pushing their commitment towards such a special project like this.