Pinterest x Lydia Bolton
Overview
As part of Pinterest’s Bridal Trends Report, Pinterest partnered with Lydia to bring emerging wedding trends to life through a hands-on creative experience focused on alternative bridal bouquets.
As a sustainable designer and expert upcycler, Lydia created an experience that explored how traditional wedding florals can be reimagined through creativity, personalisation and the use of pre-loved materials.
Lydia hosted an alternative bouquet workshop, where guests learned how to create a ribbon rose and incorporate it into their own fabric bouquet. Ahead of the event, Lydia handmade more than 200 flowers from second-hand fabrics, creating the foundations for the bouquets. Guests were then able to add their own ribbon roses and personalise their designs, making each bouquet completely unique.
Details
The activation further positioned Lydia as an expert voice within the sustainable bridal and creative upcycling space, connecting her expertise with Pinterest’s growing influence in wedding trends.
The Results
✦ 200+ flowers handmade from second-hand fabrics by Lydia
✦ Guests created their own personalised alternative bridal bouquets
✦ Pinterest’s Bridal Trends Report was transformed into a tangible, creative experience
✦ The activation demonstrated how alternative wedding trends can be personal, expressive and more conscious