Lime
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Lydia Bolton
Overview
Lydia was commissioned by Lime to design and produce a cycle-ready collection that helped people overcome the barriers to cycling.
The resulting Re-Cycle Collection is a limited-edition, cycle-friendly fashion line designed to encourage sustainable travel. The collection, made entirely from second-hand clothing sourced from charity retailer TRAID and waste fabric, showcased Lydia’s signature upcycling approach while breaking down barriers to greener movement.
Lydia designed a four-piece, unisex collection featuring adaptable coats, reflective hi-vis vests, on-the-go shorts, and clothing clips - each crafted for both style and practicality. The pieces were designed to be seamlessly incorporated into daily outfits or packed away after riding.
The collection dropped exclusively on eBay, with 100% of proceeds donated to Friends of the Earth and was displayed at Lime’s ‘Re-Cycle’ pop-up event at BOXPARK Shoreditch.
Details
✦ Widespread press coverage across Evening Standard, Hypebae, Time Out, Woo, The Industry.Fashion and The Glossary
✦ Lydia’s campaign content generated 5.8K+ Instagram interactions
✦ Sparked conversations around upcycled fashion, sustainable transport and environmental responsibility
✦ Demonstrated how fashion can act as a catalyst for reshaping consumer behaviour and encouraging greener lifestyles
By bringing together upcycled fashion and sustainable transport, the campaign showed how creative collaboration can make environmental responsibility feel more accessible, relevant and culturally engaging.
Check out the collection here.
