Peroni 0.0 × Time Out
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Rory Bradshaw
Overview
As the conversation around mindful drinking continues to grow, Peroni 0.0 and Time Out wanted to explore how our relationship with alcohol and socialising is changing, creating a meaningful conversation around balance, wellbeing and connection.
With Rory already at the forefront of the sober-curious movement, he was a natural fit for the event and Peroni 0.0 launch. His approach to wellbeing focuses on finding balance without compromising on the things that make life enjoyable — from movement and adventure to music, travel and community.
Rory opened the event by leading guests through a breathwork session, creating a moment of pause before joining the panel discussion to explore the changing culture around drinking.
The conversation touched on social pressure, sober curiosity and the growing desire to find ways to socialise that support a more balanced lifestyle. Rory brought his own experience and perspective to the discussion, connecting the conversation back to his wider community work and his recent alcohol-free event, The Slow Down Salon.
Details
✦ Live event delivered in partnership with Time Out
✦ Breathwork session led by Rory
✦ Panel discussion exploring mindful drinking and sober curiosity
✦ Created a culturally relevant platform for Peroni 0.0 to engage audiences around balance, wellbeing and alcohol-free socialising
The partnership strengthened Rory’s position within the growing mindful drinking conversation while giving Peroni 0.0 an authentic route into conversations around wellbeing, balance and social connection.
