Salomon
X
Lydia Bolton
Overview
To celebrate the launch of the Salomon XT Whisper, Salomon wanted to create a hands-on experience that connected the product with creativity, self-expression and conscious design. Lydia was brought in to translate the launch into an engaging workshop that felt authentic to her expertise in upcycling and sustainable design.
Lydia led an interactive upcycling workshop, inviting guests to transform second-hand ties and bandanas into unique pieces using beads, buttons, lace and reflective stars.
Rather than prescribing a single outcome, guests were encouraged to experiment with materials and develop their own designs. This created a playful, informal environment where creativity and personalisation were at the centre of the experience.
The workshop provided a natural extension of Lydia’s existing creative practice while introducing the XT Whisper through making and self-expression. By combining Salomon’s outdoor positioning with Lydia’s expertise in sustainable design, the activation gave guests a more tactile and memorable way to experience the launch.
Details
✦ Live upcycling workshop delivered for the XT Whisper launch
✦ Guests created personalised pieces using pre-loved materials
✦ Connected Salomon’s product launch with creativity, reuse and self-expression
✦ Created a participatory brand experience rooted in community and conscious design
The activation demonstrated how product launches can move beyond traditional formats, using creativity, participation and community to create a more meaningful connection between product and audience.
