The Real Housewives of Clapton
Cultural Commentator
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Viral Meme Maker
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Cultural Commentator + Viral Meme Maker +
IG 225K
London’s best loved viral meme generator and cultural commentator. "Instagram meme flogger", "meme merchant", and "meme overlord' are some of the ways that the satirical, anonymous meme page the Real Housewives of Clapton was documented, more or less weekly, in British press throughout 2023. Read further and you'll also find "Meme legend", "Meta phenomenon" and "the GOAT of London meme accounts" - and that's just how journalists from ES and Stylist and describe the channel.
Wherever you see his name mentioned, one thing is sure: the Real Housewives of Clapton is legitimately one of the most talked-about accounts out there. Since launching in January 2023, RHOC has secured a community of over 225k followers and seen an average engagement rate of 10.8% (March 2025). He has carved himself out as a razor-sharp comedic cultural commentator.
RHOC is best known for documenting and poking fun at the behaviours of East London’s Millennial elite, from their passion for expensive local wines, waterproofed sneakers and MSG-laced olives to the abandoned mid-century furniture restoration projects in daily jokes that are becoming ever closer to the bone.
The page has become a place to giggle at our false uniqueness and to spotlight the latest fashion, culinary, or culture trends about to sweep the capital and further afield. While followers worldwide have flocked to the page in droves, so have brands who love to see their star product presented as a status symbol of the fashion-first crowd. Tinder, Deliveroo, Bumble, Vinterior, Monzo, and Adobe have enlisted RHOC's humour and graphic design skills for commentary around their services knowing his follower list is a who's-who of cultural figureheads (he counts Annie Mac, Ed Gamble, Bimini, Grace Campbell, Bicep and Charlie XCX as followers).
The beauty of the page is keeping his community amused and connected, and he wisely plans collaborations that delight and surprise. From immersive menu pairings with Holborn hotspot La Cave to a curiously unconventional pop-up with Oatly featuring Perello-flavoured soft serve – RHOC's playbook is a masterclass in absurdity, irreverence, and how to create. His ability to inject fresh energy into our daily moments and stir up new talking points has won many's hearts and almost daily press attention from titles like The Evening Standard, Sunday Times, The Guardian, The Face, and Vice. And there is no sign of stopping yet.
Real Housewives of Clapton reigns supreme in the kingdom of memes – an elusive jester (or advertising insider) having far too much fun to stop at Instagram. There's much more to come from RHOC that we haven't seen, so brace yourselves.
Select Projects
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RHOC launches Limited Edition ‘Glut vs Glory’ pizza with Yard Sale Pizza
RHOC kicked off 2024 with ‘Glut vs Glory’, a limited-edition pizza collaboration with Yard Sale Pizza that playfully captured the inner conflict of January - the battle between clean eating resolutions and post-festive indulgence.
Glut: hedonistic - chorizo, chillis, and the essential Perello olives, with optional truffle crisps on the side.
Glory: wholesome - tenderstem broccoli, peppers, and garlic oil. With the option to go half-and-half!
RHOC combined his love for the brand with his sharp satirical voice to create a pizza his audience would crave. He drove hype and sales through witty activation content on Instagram, turning the pizza into a must-try moment, while bringing Londoners together in the way only RHOC can - through wit, good food, and a shared love of delicious contradictions.
Impact
The ‘Glut vs Glory’ pizza was a sell-out success, proving RHOC’s ability to blend humour, food, and cultural trends into a campaign that resonated with Londoners. The collaboration raised £7.5K for Hackney Night Shelter, reinforcing the campaign’s community-driven impact. Across RHOC’s social platforms, engagement surged as followers embraced the playful concept and the partnership was featured in the London Evening Standard, Hot Dinners, and Secret London.
This partnership demonstrated RHOC’s unique ability to turn everyday moments into viral cultural commentary. By blending satire, community engagement, and sharp observational humour, he transformed a New Year pizza into a social moment creating an experience people want to talk about and proving once again that his ability to tap into the zeitgeist makes for highly effective brand partnerships.
Lime Adds Some Real Housewives of Clapton Flavour to Their Shoreditch Pop-Up
Lime enlisted RHOC to bring his signature satire to their three-day ride-through bakery pop-up in Shoreditch, created in collaboration with Pophams. The event celebrated Londoners’ love for cycling, pastries, and meme culture, offering visitors free coffee, lime-filled pastries, and an exclusive look at RHOC’s memes displayed across the gallery walls.
RHOC brought his unmistakable humour to the activation, crafting meme content that resonated with audiences and amplified the event. With 1 in 3 Londoners visiting a bakery every weekend (25% of those by bike), his involvement gave the pop-up a cultural edge, tapping into a shared love for pastries, cycling, and satire. The collaboration turned the space into a must-visit moment for both meme lovers and London’s Lime-biking community.
Impact
The pop-up drew in over 1,000 attendees, generating buzz both online and offline, including press from Hot Dinners, PR Week, London Daily News, and Secret London. RHOC’s witty additions helped drive engagement and footfall, reinforcing Lime’s connection with city culture and the daily rituals of Londoners.
By merging meme culture with real-world experiences, RHOC continues to blur the lines between digital humour and everyday life. His partnership with Lime brought a fresh, unexpected twist to a brand activation.
Real Housewives of Clapton Spreads the Love this Valentine’s Day with Tony's Chocolonely
In a delightful fusion of humour and heart, Real Housewives of Clapton partnered with Tony's Chocolonely for a Valentine's Day campaign that transformed the art of card giving into an engaging experience, celebrating love in all its forms while highlighting the importance of ethical consumerism.
To activate the campaign, RHOC designed a set of 'Lonely Hearts' Valentine’s cards that were offered for free at some of his favourite cafés, coffee shops, and delis with any purchase of Tony's Chocolonely products. Additionally, to maximize reach, the 'Lonely Hearts' ads were shared on RHOC’s socials, encouraging both online engagement and foot traffic to local businesses.
Impact
The campaign successfully transcended digital boundaries, driving significant engagement and encouraging visits to participating cafés and shops. The social post reached over 155K views within just 24 hours, showcasing the campaign's viral potential and solidifying RHOC’s status as a cultural commentator.
This collaboration not only brought joy to the community but also amplified RHOC's mission of celebrating local culture and ethical practices. Partnering with Tony's Chocolonely - an innovative brand dedicated to ending cocoa exploitation - further emphasizes RHOC's commitment to meaningful collaborations that spark conversation and connection.
