REAL HOUSEWIVES OF CLAPTON X OATLY
RHOC PARTNERED WITH OATLY FOR A BUZZING POP-UP SHOP SERVING PERELLO FLAVOURED SOFT SERVE
London’s beloved comedy meme account, Real Housewives of Clapton, has grown a huge, dedicated following since it’s inception whilst executing a series of successful experimental brand partnerships, including one with Oatly. The aim of this partnership was to bring together fans of the platform IRL with an event at Lodestar Coffee in Clapton, serving none other than Perello Olive flavoured soft serve, a key character on RHOC’s satirical East London meme content.
KEY CONTENT RESULTS
✺ 27,000 Likes
✺ 369 Comments
✺ 100+ story reshares
✺ 300+ soft serves
The event was attended by many, keen to get involved and give the olive flavour a try, and was widely shared on social media. During the week of the announcement and the event RHOC accumulated over 2M impressions on Instagram, 27K likes, 369 comments, over 100 story re-shares and over 300 soft serves... an epic example of taking an online community IRL and executing a successful brand moment.
