Ryan Lloyd
Haynes
Lifestyle Creator
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Wellbeing Advocate
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Community Builder
Lifestyle Creator + Wellbeing Advocate + Community Builder
Ryan Lloyd Haynes is a creator, speaker, and storyteller exploring the intersection of masculinity, personal growth, fitness, and modern life. Through thought-provoking content and honest conversations, Ryan challenges conventional ideas of what it means to be a man today, encouraging his audience to live with greater purpose, self-awareness, and confidence.
Known for his thoughtful perspective and ability to spark meaningful conversation, Ryan creates content that encourages people to think more deeply about the way they live, connect and grow. Through honest storytelling and reflective commentary, he explores topics including identity, masculinity, relationships, discipline, wellbeing and personal development, helping his audience navigate modern life with greater confidence and self-awareness.
Rather than offering quick fixes or surface-level motivation, Ryan focuses on creating content that is practical, nuanced and rooted in lived experience. His approach resonates with a growing community looking for authentic conversations that challenge outdated narratives and inspire lasting personal growth.
Alongside his passion for fitness, movement and performance, Ryan is committed to promoting holistic wellbeing, encouraging healthier relationships with ourselves and those around us. Whether sharing insights from his own journey, interviewing experts or partnering with purpose-driven brands, he combines storytelling with actionable advice to create content that is relatable, thought-provoking and genuinely impactful.
Select Projects
Ryan × Amazfit
Ryan partnered withAmazfit, a global smart wearable technology brand specialising in smartwatches and fitness devices, as part of his Run With Purpose run club, bringing the brand into the community through a Run, Rounders & Picnic event with his running group.
Amazfit joined the session to give members the opportunity to experience and test its latest range of smartwatches in an authentic, active setting. Four members of the group won the Amazfit Cheetah 2 Pro, while the wider community had the chance to try the watches throughout the event.
The partnership extended beyond a traditional product placement, integrating Amazfit directly into a community built around running, movement and connection. The collaboration also created a pathway for the community to continue engaging with the brand, with further try-on and giveaway sessions planned in both Coventry and London.
Impact
The activation gave Amazfit direct access to an engaged running community, allowing members to experience the products first-hand and test them on their run over a period of weeks.
By partnering with Ryan and Run With Purpose, Amazfit was positioned within a genuine community setting, connecting the brand with an audience already passionate about running and active lifestyles.
Watch the content here.
Ryan × Hinge : One More Hour
Ryan partnered with Hinge as part of its ‘One More Hour’ impact initiative, created to foster real-life connection and tackle loneliness in men by encouraging people to invest more time in the relationships that happen beyond dating.
The partnership focused on the importance of making time for friendship and the small, consistent actions that help meaningful relationships grow. Hinge’s research found that 66% of Gen Z men say not knowing whether someone wants to be friends, or not knowing how to ask someone to hang out, can get in the way of forming new friendships.
Ryan brought the campaign message to life by showcasing what ‘one more hour’ looks like as a real, recurring social ritual. What began as a partnership developed into a monthly hangout, bringing together a consistent group of friends alongside new faces. There was no big occasion or elaborate activation, just the simple act of showing up, spending time together and creating the familiarity and repetition that allows friendships to grow.
Impact
The partnership gave Hinge’s message around friendship and loneliness a tangible, real-world expression. Rather than treating connection as a one-off moment, Ryan demonstrated the campaign’s central idea in what he already does - small, consistent actions can lead to stronger friendships.
Ryan shows how he’s creating a space for men to connect, build familiarity and make friendship part of their regular lives.
Watch the content here.