Cheer Up Luv
Eliza Hatch

Photographer

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Activist

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Educator

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Photographer + Activist + Educator +

IG 169K TT 13K 

Eliza is a photographer, activist, speaker, creator, curator and podcast host. She is most widely known as the founder of Cheer Up Luv.

Eliza initially launched 'Cheer Up Luv' as a photography-first social campaign to retell the stories of sexual harassment and assault survivors. The series has developed into a globally renowned brand, with a successful podcast and newsletter that facilitates discussions about feminism, misogyny, and everyday sexism.

On social media, Eliza is known for creating relatable, tongue-in-cheek, informative, and well-researched content formats to engage her audience in conversation. She provides endless insights and resources that break down topics into accessible, relatable content which frequently goes viral. Eliza amplifies other people's voices and highlights experiences not typically covered in wider media.

Eliza aims to drive awareness of gender inequality, sexism and women's rights while dismantling stigmas and opening up solution-focused conversations. Eliza does this in multiple ways - through content creation on social, photography, in-person & online workshops, lectures, and hosting and curating art exhibitions. She has worked with some of the world's most prestigious organisations and brands, including: The United Nations, Apple, TEDx, Nicer Tuesdays, The University of Cambridge, Forbes Ignite and UN Women.

Eliza's work has also been featured in major publications like The BBC, The Guardian, i-D, Dazed, and Stylist. She has exhibited at the International Centre of Photography in New York, Photo London, Sri Lanka, Warsaw and Berlin.

In 2022, alongside artist and illustrator Bee Illustrates, Eliza co-created Hysterical, a yearly group exhibition and event series running throughout Women's History Month. The event platforms many women and non-binary artists reclaiming the term ‘hysterical’, and using their voices for change.

Eliza has worked with the likes of Apple, Parliament x Glamour Roundtable and visiting to 10 Downing Street to discuss womens rights and for interviews with Jess Phillips.

Following their debut's massive success, they returned in 2023 with Hysterical: A Celebration of Subversive Art, an event described by the Evening Standard as 'an intimate and cathartic exploration of misogyny.'

Eliza continues to initiate critical discussions surrounding misogyny and the treatment of women across different spaces and environments. She uses her online platform, public speaking opportunities, and workshops to inform, educate and inspire history-defining positive action.

 

Select Projects

 

Eliza discusses activism and art for The Dyas Creative Corner

Eliza Hatch shared insight into her creative activism in a short film feature for The Dyas’ Creative Corner. The conversation focused on her work as co-founder of Hysterical Collective, a feminist platform and yearly exhibition raising funds for feminist and LGBTQ+ charities, alongside Illustrator and Curator Bea. Eliza and Bea discussed how they use their respective crafts to address gender issues, including reclaiming the term “hysterical” and amplifying marginalised voices through art and activism.

Eliza joined The Dyas for a video interview, offering insights into her creative journey, the mission of Cheer Up Luv, and the impact of her work with Hysterical Collective. She reflected on her experiences of using art as a tool for activism and channeling emotions into creative expression to support social change.

Impact

The feature drew attention to the power of art, creativity, and collaboration in advocating for equality, and inspired viewers to use their own personal experiences and creative skills to drive change.

Eliza’s feature reinforced her commitment to using art to inspire activism, create meaningful change, and raise awareness about gender equality.

Eliza Hatch Documents Resistance & Reflection for Marie Claire UK

Eliza’s photography from protests in London against Trump’s recent re-election was featured in Marie Claire UK. The powerful images highlighted the continued fight for women’s rights and reflected on the shift in activism since the 2017 protests.

Eliza shared her insights on the significance of the march with an interview with the title, discussing the emotional toll and evolving feelings within the fight to end violence against women. Her work captured both the resistance and the fatigue felt by those dedicated to creating change.

Impact

Eliza’s feature in Marie Claire UK sparked a wider conversation about the ongoing challenges women face, a topic her daily educational content continues to address. The feature emphasised the importance of documenting resistance movements and the need for ongoing advocacy.

By using her photography to document critical moments in activism, Eliza amplified the voices of those fighting for women’s safety and equality, furthering her commitment as a key advocate in the feminist movement.

Eliza Hatch brings her feminist activism to the V&A Museum for Feminist Futures

Eliza was invited to speak on a panel at the V&A Museum’s Friday Late: Feminist Futures event, which was part of the V&A Performance Festival. The event brought together artists, performers, and collectives to explore alternative pathways of feminism. Eliza shared insights from her work as a photographer, activist, educator, and as the founder of a trusted feminist platform with a 184K Instagram community. Eliza offered her unique perspective on feminism through art, drawing on her experience of using photography to amplify feminist voices.

Impact

By taking her message into spaces like the V&A Museum, Eliza amplified her commitment to activism in the art world. Her participation in the event sparked meaningful discussions and resonated deeply with both her community and attendees, supporting her unwavering efforts to drive important conversations around gender equality, representation, and empowerment.

Eliza’s presence at the V&A highlighted how art, activism, and community can come together to create lasting change, further solidifying her role as a key advocate for feminism in the digital space.

Watch Eliza’s recap here

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