DARWIN / sustainable dna
Darwin is a Jamaican-Welsh sustainability creator, sharing her journey towards living more sustainably and encouraging others to do the same.
She has built an online community of 17K across Instagram and TikTok, sharing tips and resources for making small changes each day to reduce our impact on the planet. Content topics range from styling second hand fashion buys to advice on consuming less, avoiding plastic, and appreciating what is available and affordable. Her content also focuses on her appreciation of the outdoors and practicing mindfulness in nature.
Darwin showcases brands’ sustainability - discussing environmental and ethical standards, and easy ways to make better choices. She breaks down terms used within the sustainability space and highlights key statistics around waste and its impact on the environment.
Darwin has collaborated with brands such as Smol, Milliways, Lush, E-On, Climate Action Wales and Superdry on social content as well as partnering with Co-op and the Co-op Foundation on their Gen Z(ero) campaign, raising awareness around the transition to Net Zero and how that will affect young people. She has been featured in the Bristol Post, Business Insider and on BBC Wales and the Bricks I Did That Podcast.
Darwin has an open and honest way of speaking to camera, connecting with her community through her experiences of eco-anxiety and finding peace in the outdoors and wild swimming. She provides advice on how to make greener and more mindful choices around consumption and waste in everyday life. She keeps her content formats interesting with lighthearted interjections of positive news, rush hour crush newspaper romance stories and relatable confessions.
In 2020 Darwin founded her fashion brand Reclaimed DNA, creating unique handmade designs using only reclaimed fabrics and selling small collections on second hand clothing platforms such as Depop as well as at pop up events and markets across the UK.
Darwin aims to continue educating around sustainability and working with brands who share the same ethos of advocating for a greener future.
select partnerships
DARWIN ON THE BRICKS ‘ I DID THAT’ PODCAST
Darwin joined host Tori West on the popular podcast by Bricks Magazine to discuss how the term sustainability is completely unregulated within the fashion industry.
SOCIAL CONTENT COLLAB WITH LUSH COSMETICS
Darwin collaborated with LUSH on social content which highlighted the brand’s Bring it Back scheme - encouraging shoppers to return their plastics to the store to be recycled.
PARTNERSHIP WITH THE CO-OP AND THE CO-OP FOUNDATION
Darwin created content for the Gen Z(ero) campaign which explored young people’s views on reaching Net Zero. She shared insight into how others can get involved in the conversation and contribute towards a greener future.
social content partnership with e.on next
Darwin partnered with E.On Next to raise awareness of phantom energy and how we can make small changes to reduce our household energy consumption.
darwin x superdry RECYCLED COLLECTION CONTENT
Darwin teamed up with Superdry to educate around textile waste whilst exploring Superdry’s Recycled Cotton Collection and its environmental benefits. This TikTok racked up 3.3M views!
collaboration with climate action wales
Darwin has been working alongside Climate Action Wales to spread the message on how to make simple and meaningful changes each day to reduce our impact.