Chloe Carterr is a talented London-based Spoken Word Artist, Poet, and Creator whose raw, imaginative storytelling has been captivating audiences since 2018. Chloe is known for her powerful performances that explore themes of self-love, relationships, mental health, and empowerment. Her ability to weave emotional depth and vulnerability into her words has seen her headline multiple events, leaving audiences moved and inspired.
As a creative entrepreneur, Chloe co-hosts Underground Barz, an event she runs with her fiancé, Unified King, offering a platform for emerging poets to showcase their talent and connect with a supportive community.
Beyond the stage, Chloe brings her artistic vision to life on social media, producing beautifully crafted content that reflects her passion for creative expression. Her work celebrates themes such as nature, womanhood, Blackness, and the joy of travel and adventure. Global brands including Nike, Barbour, Tate, the National Trust, and Sky have harnessed her dynamic creative talent for their campaigns.
Beyond the stage, Chloe brings her artistic vision to life on social media, producing beautifully crafted content that reflects her passion for creative expression. Her work celebrates themes such as nature, womanhood, Blackness, and the joy of travel and adventure. Global brands including Nike, Barbour, Tate, the National Trust, and Sky have harnessed her dynamic creative talent for their campaigns.
Chloe’s ongoing partnership with Vitabiotics and their Perfectil hair supplements showcases her ability to blend personal storytelling with brand values. Through a content series highlighting cherished moments with her Gran, she shares the importance of being present, nurturing connections, and caring for both hair and well-being, aligning with the brand’s celebration of self-care.
By seamlessly blending poetry, storytelling, and stunning visual narratives, Chloe empowers her audience to embrace self-expression, nurture their relationships, and journey toward their purpose. With a growing following and undeniable presence, Chloe Carterr continues to redefine what it means to be a creative in today’s world.
Select Projects
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Chloe Carterr’s Poetry Captures the Spirit of Ambition for Nike’s Watch Where We’re Going Campaign
Chloe partnered with Nike for their Watch Where We’re Going campaign in collaboration with the IOC Olympic Refugee Foundation. The campaign spotlighted resilience and tenacity, celebrating athletes' achievements while looking ahead to the future. Chloe’s role was to craft a spoken word piece that encapsulated the spirit of perseverance which resonates deeply with both athletes and herself as a creative.
Chloe wrote and performed an original poem exploring the dialogue between one’s younger and future self, reflecting on ambition, challenges, and the journey of becoming. She shared the poem in a voiceover as part of a video weaving personal storytelling with key moments from her life.
Impact
Chloe’s content struck a chord with audiences worldwide, with her TikTok content amassing over 13.7 million views. The poem’s universal message inspired conversations and reinforced Nike’s commitment to storytelling that empowers and uplifts, making a meaningful impact far beyond sport.
Conclusion
By intertwining her own journey with the campaign’s message, Chloe not only elevated Nike’s storytelling but also reminded her audience of the importance of recognising both where we’ve come from and where we’re headed.
Chloe Carterr’s Poetic Wind-Down with Twinings
Chloe partnered with Twinings to create a reflective poem inspired by the brand’s Sleep tea blend. Through her signature lyrical style, Chloe crafted a meditative piece that encouraged moments of self-reflection and intentional rest, perfectly aligning with Twinings' commitment to well-being and mindfulness.
Chloe wrote a poem centred around the ritual of winding down at the end of the day with Twinings Sleep tea. Her content, featuring sleek visuals and seamless transitions, blended voiceover with direct audience address, creating an intimate and immersive viewing experience, inviting her audience to embrace stillness and self-care through the simple act of enjoying a cup of tea.
Impact
The campaign sparked conversations about rest and a shared love of the brand. By combining poetry with visually captivating content, Chloe transformed a daily habit into a meaningful self-care ritual. Her unique approach added depth to Twinings' messaging, creatively reinforcing the brand’s connection to well-being.
This collaboration highlighted Chloe’s skill for turning everyday moments into poetic reflections, reinforcing her talent for storytelling. By bringing warmth and mindfulness to Twinings' campaign, she showcased how poetry can elevate brand narratives, making them both personal and powerful.