Keen Europe
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Lydia Bolton
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Social Content
Editorial Articles
Campaign
Details
Lydia Bolton: Instagram / TikTok
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Overview
Lydia partnered with eco-conscious footwear brand KEEN Europe to bring the launch of their ‘Hypowser’ collection to life through a visually striking campaign shot by photographer Meara Kallista. The collaboration showcased KEEN’s commitment to responsible design and Lydia’s expertise in upcycling and slow fashion.
Lydia styled KEEN’s footwear in a creative shoot, taking a walk from her East London studio to some of her favourite local spots. She highlighted the Hypowser as her go-to for both busy days and moments of calm, perfectly aligning with KEEN’s and her shared ethos of purpose and creativity.
The campaign reinforced the value of conscious fashion, resonating with eco-conscious audiences and sparking conversations about reducing fashion’s footprint while embracing creativity and self-expression. Lydia’s campaign roundup on Instagram received nearly 600 interactions, and the collaboration was spotlighted in Hypebae, further amplifying its reach.
This collaboration underscored Lydia’s ongoing mission to champion slow fashion and resourceful design, aligning with brands that prioritise both style and sustainability. KEEN article here.