Fairtrade x Teaday Blogs
Overview
For Fairtrade’s Brew It Fair / Do It Fair campaign, Illustrator and storyteller Teaday Blogs used her distinctive visual language to advocate for fairer pay and conditions for tea farmers worldwide. As the tea industry faces growing pressure from low wages, rising costs, and climate impacts, Fairtrade partnered with Tea to transform complex global issues into bold, engaging content that could raise awareness and inspire action.
Tea designed key campaign assets, from logos and playful sticker packs to a vibrant hero graphic featured on Glastonbury Festival’s Pyramid Stage screens, helping centre the people behind the supply chain and capture attention at scale.
Details
Tea’s collaboration included a live mural activation at Glastonbury Festival, where she illustrated a tea farmer at the heart of the crisis across three days. The artwork sparked conversations and drove footfall to Fairtrade’s stand, encouraging festival-goers to engage with the campaign.
Alongside the live activation, Tea created digital campaign content reaching tens of thousands online and spent time with the Fairtrade team to share her creative process. The campaign culminated in a visit to 10 Downing Street, where Tea joined Fairtrade to deliver a petition of over 20,000 signatures calling on the UK government to address systemic issues facing tea workers and introduce stronger human rights and environmental due diligence laws.