Bumble
X
Real Housewives Of Clapton
Project Deliverables
Event Design & Curation
Event Production
Social Content
Discover
Overview
Real Housewives of Clapton has become synonymous with Millennial London life, building a dedicated community and following for his comical take on their shared experiences. While he has claimed fans as far away as Melbourne, the beauty of the page lies in the hyper-localised themes and topics he explores that connect with his audience.
After many requests from the RHOC community to bring the fans together for an event, the Real Housewives of Clapton joined forces with Bumble for a pub quiz like no other at the favourite Clapton venue the Star by Hackney Downs.
This special event, hosted by our friend, the brilliant presenter and wine buff Hannah Crosbie - aimed to test RHOC's community on all things RHOC, from small plates to capitalism to Tabis to wine and famous snacks.
East London locals came through to flex their meme-culture knowledge and show off their Claptonite credentials, in a bid to bag themselves some iconic RHOC prizes including Perello Olives, picante sardines, Chicken Wine and some very special RHOC merch. Creative Ally worked alongside RHOC to produce this event which showed off RHOC's creativity in every aspect.
Details
✦ 300+ signups driven to Bumble’s event page through a single RHOC social push
✦ Transformed The Star by Hackney Downs into an IRL extension of the Real Housewives of Clapton communit
✦ Delivered a distinctive quiz-led live event with creative rounds, comedy and opportunities for guests to connect
✦ Captured video and stills content for use across RHOC’s post-event social channels
✦ Created an authentic community-first activation that brought RHOC’s online audience into a real-world experience
The activation demonstrated how a highly engaged online community can be translated into a distinctive IRL experience, creating a blueprint for future brand partnerships rooted in community, culture and shared experience..
This event marked the perfect end to a HUGE year for RHOC. Here are just a few of the highlights:
✦ Growing his IG following by 100K (to over 220K)
✦ An average monthly reach of 2M+ accounts throughout year, ending on 6M+ views this month
✦ Smashing partnerships with Vinterior, Paramount+, Deliveroo, YouSwim and IRL moments with Yard Sale Pizza and Lime as well as this one with Bumble
✦ Press features in The New Yorker, Stylist and Evening Standard
Thanks to Bumble and MGEmpower for their trust in our vision for this special project.
Photos and videos C/O Corben Sharp, MGEmpower