Bumble X Real Housewives Of Clapton
Overview
Real Housewives of Clapton has become synonymous with Millennial London life, building a dedicated community and following for his comical take on their shared experiences. While he has claimed fans as far afield as Melbourne, the beauty of the page lies in the hyper-localised themes and topics he explores that connect with his audience.
Following many requests from his community to bring the fans together for an event, RHOC joined forces with Bumble for a pub quiz like no other at the much-loved Clapton venue, The Star by Hackney Downs.
With Bumble's focus on helping people build meaningful connections and meet like-minded people, the partnership was a natural fit. RHOC had already created a strong sense of community around shared humour, local culture and the everyday experiences of East London life. The event brought that community offline, giving fans the chance to connect over the things they already had in common.
This special event, hosted by our friend, the brilliant presenter and wine buff Hannah Crosbie - aimed to test RHOC's community on all things RHOC, from small plates to capitalism to Tabis to wine and famous snacks.
Details
East London locals came through to flex their meme-culture knowledge and show off their Claptonite credentials, in a bid to bag themselves some iconic RHOC prizes including Perello Olives, picante sardines, Chicken Wine and some very special RHOC merch. Creative Ally worked alongside RHOC to produce this event, showcasing RHOC's creativity in every aspect.
The activation demonstrated how a highly engaged online community can translate into a distinctive IRL experience, creating a blueprint for future brand partnerships rooted in community, culture and shared experience.
The Results
✦ 564K+ views and 9K+ interactions across pre- and post-event social content
✦ 300+ signups driven to Bumble’s event page through a single RHOC social push
✦ Delivery of a distinctive quiz-led live event with creative rounds, comedy and opportunities for guests to connect
Thanks to Bumble and MGEmpower for their trust in our vision for this special project.
Photography: Corben Sharp, MGEmpower