After building their own individual social platforms, Whitney and Rory launched Club Bradshaw to document and explore their progressive approach to parenthood, their way.
With inclusive and forward-thinking mindsets, they are opening up honest conversations around what modern parenthood looks like, sharing the realities, values and decisions that matter most to them. Through Club Bradshaw, they are bringing their large, engaged audiences along on the journey as they prepare for this new chapter.
Since launching with a bang, Club Bradshaw has already generated upwards of 4 million views in its first month, establishing the platform as a fast-growing space for conversations around modern family life. As they move closer to parenthood, Whitney and Rory are building a deeply connected community around their shared experiences, values and evolving journey.
Their work has already attracted partnerships with brands that align naturally with their approach to family life. They partnered with Sweet Bee Organics, introducing their community to the brand’s wellness-led skincare and sleep-focused products, while also working with Babonbo to document their first family trip to Lisbon, bringing their audience along for an authentic look at travelling and creating memories together as a family.
Through Club Bradshaw, Whitney and Rory combine relatable storytelling, honest conversations and considered brand partnerships to create content that feels both personal and culturally relevant. As they enter this next chapter, they continue to redefine what modern parenthood can look like — creating a community that feels inclusive, open and genuinely connected along the way.
Select Projects
Club Bradshaw × Sweet Bea
Club Bradshaw partnered with Sweet Bea Organics to create a playful, couple-led piece of content around the brand’s Sweet Sleep Magnesium Butter, positioning the product as part of a calming bedtime routine.
Built around the couple’s natural dynamic, the concept saw Rory take on Whitney’s nighttime routine using only her verbal instructions. The resulting Reel leaned into their humour, banter and genuine reactions, with Rory taking care of each step while naturally introducing Sweet Sleep Magnesium Butter as part of their evening ritual.
The content highlighted the product’s positioning as a handcrafted magnesium body butter designed to support relaxation and restful sleep, while keeping the focus firmly on the couple’s relationship and entertaining personality.
Impact
The partnership integrated Sweet Bea organically into Club Bradshaw’s established slice-of-life content, allowing the product benefits to come through without the content feeling overly scripted or sales-led.
By combining humour, real couple chemistry and a relatable bedtime routine, the collaboration created an authentic introduction to the product while reinforcing Sweet Bea’s positioning around rest, relaxation and better bedtime rituals.
Watch content here.
Club Bradshaw × Babonbo : Family Travel
Club Bradshaw partnered with Babonbo for their first family trip to Lisbon, using Babonbo’s baby equipment hire service to make travelling with their baby easier and more manageable.
The partnership was built around the realities of travelling as a new family, with Club Bradshaw sharing three practical tips that helped make their first family holiday smoother. A key benefit was being able to hire essential baby equipment at their destination, reducing the need to travel with bulky items and, as they put it, avoid travelling with “half the house”.
Impact
The collaboration positioned Babonbo as a practical solution for parents navigating the challenges of travelling with young children, while keeping the content rooted in Club Bradshaw’s genuine family experience.
By sharing useful, experience-led travel advice alongside their own holiday, Club Bradshaw created content that was both relatable and genuinely useful for other parents, naturally demonstrating how Babonbo can simplify family travel.
Watch content here.
