ELIZA HATCH/
CHEER UP LUV
Eliza is a photographer, activist, speaker, creator, curator and podcast host. She is most widely known as the founder of Cheer Up Luv.
Eliza initially launched 'Cheer Up Luv' as a photography-first social campaign to retell the stories of sexual harassment and assault survivors. The series has developed into a globally renowned brand, with a successful podcast and newsletter that facilitates discussions about feminism, misogyny, and everyday sexism.
On social media, Eliza is known for creating relatable, tongue-in-cheek, informative, and well-researched content formats to engage her audience in conversation. She provides endless insights and resources that break down topics into accessible, relatable content which frequently goes viral. Eliza amplifies other people's voices and highlights experiences not typically covered in wider media.
Eliza aims to drive awareness of gender inequality, sexism and women's rights while dismantling stigmas and opening up solution-focused conversations. Eliza does this in multiple ways - through content creation on social, photography, in-person & online workshops, lectures, and hosting and curating art exhibitions. She's worked with some of the world's most prestigious organisations and brands, including:
The United Nations
Apple
TEDx
Nicer Tuesdays,
The University of Cambridge
Forbes Ignite
UN Women
Eliza's work has also been featured in major publications like The BBC, The Guardian, i-D, Dazed, and more. She has exhibited at the International Centre of Photography in New York, Photo London, Sri Lanka, Warsaw and Berlin.
In 2022, alongside artist and illustrator Bee Illustrates, Eliza co-created Hysterical, a yearly group exhibition and event series running throughout Women's History Month. The event platforms many women and non-binary artists reclaiming the term ‘hysterical’, and using their voices for change.
Following their debut's massive success, they returned in 2023 with Hysterical: A Celebration of Subversive Art, an event described by the Evening Standard as 'an intimate and cathartic exploration of misogyny.'
This year’s exhibition, Hysterical: Radical Creativity, featured a skate and sketch social raising money for charity and a full scale bathroom installation created by Eliza and Bee to encourage conversations around gender and inclusion, and received press from Huck, Woo, Radio London, Bricks and more.
Eliza continues to initiate critical discussions surrounding misogyny and the treatment of women across different spaces and environments. She uses her online platform, public speaking opportunities, and workshops to inform, educate and inspire history-defining positive action.
select PARTNERSHIPS
Tedx talk at ual
Eliza spoke at TEDx UAL in 2018 at the Museum of London about Cheer Up Luv, her photojournalism series dedicated to retelling experiences of sexual harassment and assault.
crime not compliment campaign
Eliza teamed up with Plan International UK to photograph 5 of the activists who campaigned to pass the Protection from Sex Based Harassment in Public Bill law, a huge win in protecting women and girls.
HYSTERICAL ON THE 6PM NEWS
Eliza and Bee Illustrates featured on the 6pm London Live news discussing their exhibition, Hysterical, based around subversive art and reclaiming the term hysterical.
feature in un women uk exhibition
Eliza’s photography was featured in the UN Women UK’s virtual exhibition ‘A Safe Space’ alongside other women artists. The gallery explored a safer reality for women and marginalised people.
no more injury time campaign
Eliza teamed up with agency FourNine on their campaign to raise awareness of the 38% increase in domestic abuse around football tournaments and stand in solidarity with survivors.
eliza’s skating journey
Eliza has been documenting passion for skating on TikTok which involves developing her skills as well as creating safe spaces for women and marginalised genders to come together and learn.