CHEER UP LUV X FOUR NINE NO MORE INJURY TIME CAMPAIGN
raising awareness of domestic abuse
In response to the horrifying stat showing that domestic abuse rises by 38% whenever England men’s team loses in a major football tournament, Eliza Hatch teamed up with agency Four Nine on No More Injury Time, a survivor-focused campaign in collaboration domestic abuse charities Solace Women’s Aid and the National Centre for Domestic Violence.
Eliza, feminist creator, photographer, activist, and Founder of the platform Cheer Up Luv, documented spending the day behind the scenes of the campaign to share on socials with her 160K+ audience.
The campaign aims to educate around the shocking 38% stat, and show support and solidarity with survivors of domestic abuse, which as Eliza highlights, comes in many different forms. Her reel reached 214K in 3 days.
