We're building the UK's most trusted home for purpose-driven creators with passions in sustainability, anti racism, and positive masculinity.
✦ Shortlisted for ‘Boutique Agency of the Year’ at the 2024, 2025 and 2026 bCreator awards
✦ Nominated in the 2024 StartUp Awards
We are the agency brands call when they want cultural relevance with substance, and the agency creators choose when they want to build legacy, not just a following.
We represent the voices shaping culture — not just creating content, but breaking barriers and sparking the conversations that move business and society forward.
Social media is one of the most influential tools available today. Used well, it shifts narratives, builds category leaders, and drives measurable commercial results.
Our expertise spans media, journalism, entertainment and advertising — giving us a sharp read on what resonates, and how to position people and ideas for real, lasting impact.
Creative Ally exists to be the partner ambitious creators and brands need — combining commercial rigour with cultural insight to push boundaries, challenge norms, and build influence that lasts.
OUR VALUES
We Are Changemakers
What drives us is the ability to change and drive culture forward — boldly, progressively, confidently. Our work opens conversations, shifts mindsets, and drives behaviour change. We turn creators with a voice into category leaders and commercial powerhouses.
We Are Connected
We keep our creators at the pulse of what's next — plugged into the right networks, brands, and movements before they go mainstream. Our relationships with purpose-driven brands and platforms mean opportunities move faster and land bigger. Being connected isn't just cultural currency - we see it as at commercial advantage.
We Are Invested
We build relationships for the long term, not the single deal. We champion creators whose stories and influence shape the world, and we back that belief with strategy, structure, and the commercial groundwork to help them scale. Care shows up as results, not just words.
We Go Further
We never just "do" a brief. We interrogate it, challenge it, and offer sharper ways to deliver it — work that benefits the client's bottom line and resonates with the creator's audience. We go deep into the vision, values, and business of each creator to produce work that's sincere, sharp, and impossible to ignore.
We Amplify
In a world overwhelmed by noise, we help our creators cut through it — and convert that cut-through into measurable impact: reach, revenue, and reputation. We use influence with intention, turning culture into commercial outcomes that compound over time.
THE CREATIVE ALLY TEAM
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Phie McKenzie
Founder / Strategist / Consultant
With 15+ years across journalism, media, communications, advertising, social strategy and the creator economy, Phie has built her career around identifying emerging talent, understanding cultural shifts and creating opportunities at the intersection of creativity, influence and business.
Before founding Creative Ally in 2022, Phie was Editor of Notion magazine, where she developed a reputation for championing emerging artists, creatives and subcultures, before moving into the creator economy with Studio71 and Moxie, working across brand, communications and digital talent.
Today, Phie works with creators to sharpen their positioning, grow their influence and build sustainable businesses beyond the traditional brand-deal model - spanning talent strategy, commercial partnerships, creative opportunities, communities and creator-led IP.
Through Creative Ally, she connects brands with culturally relevant talent and develops partnerships that are both commercially effective and capable of moving important conversations around people and planet forward.
She is the co-host of Move Over Mother Theresa, the podcast for creators who give a sh*t, in collaboration with Drop Dead Generous. Phie is committed to mentorship and demystifying the creative industries, and is the co-founder of Clwb Creative Cymru, a community event series celebrating Welsh creativity.
As a cultural consultant, thought leader and seasoned panellist, Phie can speak to topics from putting the purpose in commerce to community and brand building, reclaiming the word ‘influence’ and why purpose is power for the future of the creator economy.
Shreya Naidu
Junior Talent Manager
Jacqueline Uzoigwe
Junior Talent Manager
Alvin Minani
Talent Assistant
Yasmin Connolly
Marketing Executive
WORK WITH US
Looking to create campaigns that make an impact?
Connect with us: levelup@creativeally.online
How we work
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We spot thought leaders before the industry does: credible, expert talent building communities around a bigger mission, and the voices already shaping where culture is heading next.
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We sharpen who a creator is, what they stand for, and where their social impact and commercial value intersect.
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We match talent with brands, agencies and collaborators built on real cultural relevance — not just reach.
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Full-service, boutique campaign management: concept, content, events and press, executed end to end.
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We take creators beyond brand deals — developing diverse revenue streams, owned IP, and future opportunities that build longevity and legacy, not just campaigns.
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Every partnership earns its place — engagement, coverage, and impact measured against the numbers that matter.
